The Chartered Institute of Building (CIOB) has produced a poem exploring what professionalism means with spoken word artist Lionheartfelt.
The release of the poem on YouTube is timed to coincide with National Poetry Day, which takes place today (3 October).
Entitled the ‘Poetry of Professionalism’, the video piece has been curated to reach younger audiences and challenge the views and preconceptions of the industry.
Saul Townsend, head of communications at the CIOB said: “Talking about professionalism is really important, especially when issues of poor quality and bad practice are evident in the industry.
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