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Modular builder wins £100m London hotel and office build
Neil Gerrard Associate editor
Artist’s impression of the East Road development (Image courtesy of Elements Europe)
Offsite modular specialist Elements Europe has won the role of main contractor on a £100m central London hotel and office.
Elements Europe will build a 17-storey volumetric modular Motel One hotel, with five storeys of offices above it.
UBS Asset Management Real Estate & Private Markets (REPM) and development partners BSW Land and Property, and The Pickstock Group, are backing the the central London scheme in East Road.
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The office space aims to achieve ‘Excellent’ BREEAM certification.
South Korean ownership
South Korean Conglomerate GS E&C owns a majority stake in Elements Europe.
Elements Europe chief executive Simon Underwood said: “Elements Europe has considerable experience as a leading large scale modular manufacturing and construction company, having been founded over 17 years ago. Now supported by one of the world’s leading construction and engineering Group’s – GS E&C – it enables us to provide certainty and security for our customers in today’s difficult markets.
“The environmental aspects of this scheme are important to us as a business and are another example of how the industry can continue to modernise for our sustainable future.”
The November/December 2025 issue of Construction Management magazine is now available to read in digital format.
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