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UK BIM Framework gains traction with AI search tool
Justin Stanton Editor, CM Digital
What is a CDE? The UK BIM Framework AI search tool, powered by Morta, provides the answer
Views of guidance contained in the UK BIM Framework have been boosted by a series of weekly short videos showing how the platform’s AI search tool answers simple questions.
The UK BIM Framework is a free online resource developed and maintained by nima and BSI. It provides guidance, checklists and FAQs to help individuals and organisations understand the fundamental principles of information management. It also has links to the relevant British and international standards on the BSI website.
Each video is around 60 to 90 seconds long. The first – What is a CDE? – was posted on LinkedIn on 23 January, and was viewed more than 2,000 times in 28 days. The following four videos have so far recorded more than 1,000 views each. More than 1,300 click-throughs to the UK BIM Framework guidance have been recorded, boosting overall traffic to the site by around 10%. And more than 200 people have been added to the UK BIM Framework’s followers on LinkedIn since the campaign began.
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The Framework was updated in June 2024 to incorporate several improvements, including a new AI search function, enabled by the Morta platform. The videos show a user asking Morta AI simple questions, for example, “What is a naming convention?” “What is BIM?” or “Why is Information Management important?” and then getting a text explanation based solely on content from the guidance resources (not on content scraped from across the internet).
Easy to use
Guidance editor and co-author Sarah Davidson said the Framework team identified subjects for the videos based on the top 10 searches. “Once people see how easy it is to use the Morta AI search tool, they can then get answers to their own questions, with useful weblinks to the relevant sections of the guidance. Questions can range from simple ‘what is …’ type queries to quite nuanced enquiries (‘should an information container ID exist in more than one CDE state at a time?’).”
The UK BIM Framework will be expanded during 2025 to include additional information management resources, and will be rebranded as the IMI Framework to support organisations engaged in the Information Management Initiative (IMI).
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