Power,who featured on the Powerlist last year, has been pivotal to the growth of IPAF’s membership, which now stands at more than 1,800 members in more than 80 countries and regions.
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Highlighting the role of women in a traditionally male-dominated industry like powered access is so important.
Jo Power, IPAF
Power is also the project lead on IPAF’s Women in Powered Access initiative – a groundbreaking campaign focused on promoting the roles of women in a typically male-dominated sector.
With more than 25 years of marketing and communications experience, Power has steered several key projects with safety and membership engagement at their heart. These include the introduction of the ePAL smartphone app, which has introduced a direct communication channel with key stakeholders – the machine operators – enabling the distribution of safety advice with the potential to prevent injuries and save lives.
Commenting on the announcement, Power said: "I’m truly honoured to be featured in the Women in Trade Associations Powerlist for the second year in a row.
“Highlighting the role of women in a traditionally male-dominated industry like powered access is so important. There are countless opportunities for women to excel in our sector, and we should be celebrating and showcasing these success stories – just like we do through our Women in Powered Access case studies.”
Career progression
Kellett has been recognised as an emerging leader in the trade association world.
Since joining IPAF in 2018, she has progressed from coordinator to executive and, most recently, to the newly-created role of events manager.
I’m excited for the opportunities ahead and look forward to continuing to make an impact, especially by shaping and supporting more events that inspire and empower women in our industry.
Courtney Kellett, IPAF
Kellett has played a vital part in driving membership growth and retention at IPAF. Working with a dedicated team of regional representatives, she helped achieve a global membership retention rate of 93%, with membership growing by 7% in 2024 and 3% in 2023.
Kellett has also taken the lead on IPAF’s flagship event, the IPAF Summit and International Awards for Powered Access (IAPAs), and has played a major role in managing the UK conference and trade shows.
Her organisational expertise, alongside her marketing and membership work, has significantly boosted IPAF’s regional events, leading to higher member engagement, positive satisfaction surveys, and increased attendance.
“I’m thrilled to be named in the 2025 WiTA 30 Under 30 List,” Kellett said. “I've loved my journey at IPAF over the past seven years, more recently transitioning into the role of events manager.
“I'm excited for the opportunities ahead and look forward to continuing to make an impact, especially by shaping and supporting more events that inspire and empower women in our industry.”
In 2024, IPAF celebrated three women being named in the TAF Awards. Find more information here.
Search for a powered access hirer, training company or manufacturer in IPAF’s members directory.
Powered access training
Search for a powered access training course across a network of more than 900 IPAF-approved training centres.
IPAF ePAL app
IPAF’s ePAL app is a digital wallet to store and share IPAF powered access licences and qualifications, including the PAL Card.
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