New hoardings around the Curzon Street Station construction site reflect HS2’s commitment to support charities in the region
HS2 has revealed a new collaboration with non-profit organisation LoveBrum as part of its Hidden Heroes campaign, which profiles charities across Birmingham.
A new 50-metre-long section of hoardings has been unveiled around HS2’s Curzon Street Station construction site opposite East Side City Park, featuring 10 ‘hidden heroes’ who represent some of the charities.
LoveBrum’s campaign was launched earlier this year, with murals and billboards appearing across the city to highlight the work of the charities and encourage people to donate.
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Championing local causes
Susan Bridges, HS2’s senior community and stakeholder engagement manager for Curzon Street Station said: “As we’re building HS2, we’re working in partnership with local communities and organisations, and we’re delighted to collaborate with LoveBrum to profile the fantastic charities that they champion in Birmingham.
“Our hoardings around the Curzon Street Station construction site provide the perfect opportunity to showcase LoveBrum’s Hidden Heroes, and we hope the artwork will encourage passers-by to support these crucial causes which are tackling some of our city’s toughest challenges.”
Alongside the images, the hoardings also feature QR codes that provide more information about how to donate, support or get involved.
The Hidden Heroes hoardings feature:
- Andy and Jay, representing Foundation 2 Change which helps prisoners and ex-offenders across Birmingham to integrate back into society.
- Vianney, representing Livingstone House which helps people across the city overcome the challenges of addiction and substance abuse.
- Lucy, representing the GINA Project which offers private specialist support and counselling services for survivors of sexual abuse and violence.
- Naseem, representing Better Pathways which provides skills and employment programmes for people experiencing mental health challenges.
- Fred, representing Reconnected which provides housing, support and opportunities for vulnerable people across the city.
- Patricia, representing Suited for Success which provides free interview outfits, coaching and support for unemployed people.
- Rachel, representing Birmingham Says No which helps guide young people away from gang violence, knife crime and street life.
- Christy, representing Standing Tall which is helping to end homelessness for people across Birmingham by delivering safe housing and job opportunities.
- Malachi, representing Ambitious Lives which runs tailored mentoring and training programmes for young vulnerable people at risk of exploitation.
Dionne Mallens, head of operations at LoveBrum, said: “At LoveBrum, we find, fund, and support the causes doing incredible work across our city, and this project is a powerful way for us to partner with others in Birmingham to bring those efforts to the forefront.
“This isn’t just a display; it’s a celebration of the unsung heroes who are the backbone of our community.”
