Construction Management is the highest circulation construction-based publication serving the UK built environment.
People
Gilbert-Ash showcases its projects and the people behind them
Nadine Buddoo CM People Editor
Campaign urges commuters to ‘make your mark’ in the construction industry
Construction, refurbishment and fit-out firm Gilbert-Ash is targeting construction workers in Northern Ireland in the latest phase of its Make Your Mark campaign.
The CIOB company member has launched a series of digital adverts at the George Best Belfast City Airport, one of the main gateways for construction workers commuting to sites in other countries.
The adverts have been unveiled ahead of the Christmas holiday, which will see thousands of commuters use the airport each day.
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Make Your Mark recognises the work which takes place across Gilbert-Ash at iconic sites such as the National Portrait Gallery, the Royal College of Music and the Everyman Theatre.
(L-R) Gilbert-Ash managing director, Raymond Hutchinson, and contracts manager landscape, Aaron Coffey, pictured with one of the adverts from the Make Your Mark campaign (image: Gilbert-Ash)
The campaign is also aimed at attracting new talent to the construction industry.
Ray Hutchinson, managing director at Gilbert-Ash, said: “When you work for Gilbert-Ash, you work on projects which make a difference. Projects which stand out from the crowd and are never run-of-the-mill.
“With so many construction workers commuting to other parts of the UK on a weekly basis, we wanted our messaging to be seen at Belfast City Airport.
“The adverts feature our people and highlight some of the outstanding projects they have been involved in.”
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