3D, gaming and design have all merged in the design and building of the Radisson RED hotel, a new brand from Carlson Rezidor Hotel Group aimed at millennial travellers.
Design visualisation specialist Soluis Group and design consultancy Graven Images teamed up to design the hotel, with Graven developing sketches and rough ideas, which Soluis then converted into 3D visualisations.
Usually, it could take several hours for each frame to render, making the design process, especially small changes to areas such as lighting and materials, particularly drawn out and cumbersome.
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