Construction Management is the highest circulation construction-based publication serving the UK built environment.
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Digital twin tech helps promote holiday home
Nicky Roger Community editor
The Garden Cottage in Hinckley uses a virtual tour to allow visitors to explore the space remotely
CIOB member Alan Chamberlain has harnessed the benefits of digital twin technology for his Airbnb holiday property.
Built in 2022 and completed in 2023, the Garden Cottage in Hinckley, Leicestershire, is a one-bedroom single-storey cottage available for private holiday stays.
The building won Small Residential Scheme of the Year Award 2023 at the ProCon Awards, which showcase projects in construction, property and the built environment in Leicestershire and Rutland.
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Chamberlain, a project director with PMKConsult, has used his knowledge of digital technology to enhance bookings.
“The Garden Cottage project serves as a prime example of the transformative power of digital twin technology,” he said. “By implementing this advanced technology, we have significantly enhanced our ability to attract more guests and provide an exceptionally detailed insight into the property.”
Virtual tours created with digital twin technology allow potential guests to explore the space as if they were physically present, showcasing specific features and creating engaging presentations.
The result has been a noticeable increase in bookings and guest satisfaction, said Chamberlain. His experience shows how the technology is opening up new opportunities for the sales and letting sectors.
“This technology is not only a valuable asset for enhancing visual presentations but also serves educational and operational purposes, making it a must-have for any forward-thinking estate management business,” he said.
The November/December 2025 issue of Construction Management magazine is now available to read in digital format.
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