The code, developed by the CPA’s Marketing Integrity Group, aims to set the benchmark for how product information is presented and marketed by manufacturers in response to the “credibility challenge” in the wake of the Grenfell Tower fire.
Following initial industry feedback, five criteria underline the code: to be trusted, product and performance information must be clear, accurate, up-to-date, accessible and unambiguous. It is proposed that the Considerate Constructors Scheme administrate the code.
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In January, the industry was invited to give its feedback on the code by 31 March.
In a message sent today (20 July) to those who have requested a copy of the consultation results, the CPA said: “All the analysis has now been completed and the report will be circulated later this month [July - ed]. The timescale for the published report is later than originally planned due to the consultation being extended to the end of May. Responses continued to come in after the initial deadline of 31 March and given the importance of this consultation, we wanted to make sure all responses were included in the analysis.
“Overall, the feedback was extensive and very constructive, enabling the Marketing Integrity Group to review the code and its clauses in line with this detail. While changes have been made around the clarity and detail within the code, I can, however, confirm that the 11 clauses remain principally close to those presented in the report itself.
“The full detail of the new code will be published towards the end of the summer, although organisations should be working to the original code in terms of preparedness work.”
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