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Construction industry one of the UK’s most creative, analysis reveals
Nadine Buddoo CM People Editor
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Construction has been ranked as one of the industries most likely to invest in in-house creative roles, according to new analysis.
Analysing data from LinkedIn, the report by communications agency Warbox ranks the creative headcount of design-related roles across a number of UK companies in industries traditionally perceived as less creative.
The data has been compared to overall headcount as a means of determining which sectors place the highest value on creativity within the workforce.
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The report found building and construction came in second place, with an average creative headcount of 12.29%.
Healthcare claimed the top spot, with an average creative headcount of 17.87%, while the food and beverage industry was in tenth place at 3.23%.
Rank
Industry
Average creative headcount (%)
1
Healthcare
17.87
2
Building and Construction
12.29
3
Homeware and Interiors
11.12
4
Fashion
9.52
5
Manufacturing
8.15
6
Electronics
7.71
7
Energy and Utilities
6.23
8
Hospitality
4.56
9
Accounting and Finance
3.58
10
Food and Beverages
3.23
Mark Fensom, director at Warbox, said: “It’s interesting to see which industries are placing a higher value on creative talent in 2024. Creativity fosters innovation, enabling businesses to adapt to evolving market demands and remain competitive which is key when it comes to running a successful business.
“Even those industries with a perceived lack of need for creative roles…could benefit from hiring creative talent – it’s important for businesses to realise that creativity can unlock fresh perspectives and offer unique solutions to business challenges.”
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