Cityscape Digital is using photorealistic 3D mesh models from aerial mapping company Bluesky to create live, interactive 3D environments to illustrate proposed city developments.
A London-based specialist in computer-generated imagery (CGI) solutions for the property sector, Cityscape has already created a number of virtual reality experiences using Bluesky MetroVista models, for clients including Canary Wharf Group and Greycoat Real Estate.
Damian Fennell, managing director of Cityscape Digital, said: “Using the Bluesky MetroVista data we can model proposed developments in their true context and produce a range of solutions from live, editable on-screen models to roamable walkthroughs and interactive flythroughs. We can even create full VR experiences.”
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Fennell added: “This is a significant step for the AEC sector as it transitions from 2D to 3D. Using MetroVista data we can ensure property development is experientially testable and enable design to be context aware, which is critical as much of the inefficiency and unsuitability of development comes from not scrutinising proposals in 3D context.”
Cityscape was one of the first to embrace CGI for the property sector producing multimedia experiences using gaming technology. Cityscape created its first marketing animation based on the Bluesky data creating a virtual tour and film of the Vintners Place landmark central London office development.
Using the Unreal Engine gaming platform, Cityscape has also utilised the Bluesky MetroVista data to support a bid by Canary Wharf Group to develop a prime real estate location in central London.
“The MetroVista data offers a real alternative to more traditionally produced photogrammetric models providing the accuracy, currency and ease of use to support feasibility studies and scoping exercises and produce solutions such as Accurate Visual Representations (AVRs) and Verified Views,” said Fennel.
