Digital Construction

3D visibility key on Piccadilly Lights project

Piccadilly Lights facing Piccadilly Circus with the £250m One Sherwood Street project behind.
Accuracy and 3D coordination were essential for Swanton Consulting when it was chosen to design the temporary works for a £250m development project that features London’s iconic Piccadilly Lights at its core.

The Piccadilly Lights, the famous digital billboards, are a landmark feature of London’s iconic Piccadilly Circus, visited by millions of locals and tourists every year. Recently, a £250m development project has been underway to revive and transform One Sherwood Street – the space behind the Lights – into a new six-storey building. Designed by architect Fletcher Priest and delivered by principal contractor Wates for developer Landsec, the development will comprise more than 100,000 sq ft of commercial office space, 30,000 sq ft of retail space and seven new residential units.

One Sherwood Street - project team

Client:u003cstrongu003e Landsecrnu003c/strongu003eArchitect:u003cstrongu003e Fletcher Priestrnu003c/strongu003ePrincipal contractor:u003cstrongu003e Watesrnu003c/strongu003eTemporary works designer:u003cstrongu003e Swanton Consultingrnu003c/strongu003e

While the project included the demolition of almost all structures in the block, the digital billboards were to be retained and kept functional throughout the whole demolition and construction process, ensuring that the attraction remained open and uninterrupted for tourists.

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